Incorporating time-varying seasonality in forecast models

Many time series show repeated seasonal patterns, and fitting models that can capture this seasonality is a major focus of time series forecasting algorithms. There are a lot of useful, established methods to deal with this (i.e. SARIMA, Harmonic regression), but sometimes the seasonal patterns change over time. Fewer time series and forecasting models can handle this feature. This post introduces some strategies for capturing time-varying seasonality and time-varying periodicity in Dynamic Generalized Additive Models, using the mvgam package in R.